Mowalola, The British Designer Bringing New York Fashion To London Runaways
Mowalola Nigerian-born, London-based designer who brought New York fashion to London. Exploring hyperreality and the issues around it, She uses elements of Neo-Punk to create an aesthetic in her collection cultivated by 1970s highlife music, psych rock album cover artwork, and low-budget action films viewed on VHS cassettes.
Dark Web Fall/ Winter 2023 Collection Mowalola approaches the conversation of a dystopian hyperreality. Displaying models with features and attributes; that portray homage to Barbie dolls while bringing us to imagine a dystopia or what people would wear during end times, Conceptualizing the conversation of when faced with an apocalypse, what we leave behind are the products we used and discarded; garments that no longer fit our bodies or fashion sense; and books of knowledge—the ones deemed unimportant by future generations. The collection was bold and meant to be eye-catching. It paid homage to New York City with oversized logos, belts, buckles around socks—and even a designer’s take on the Museum of Modern Art logo.
It wasn’t all New York, New York; This season also brought forth an aspect of tech references as the title of this collection is “Dark Web,” starting with a provocative top with the phrase “Insert Disk Here” with an arrow pointing at the crotch.
As a native New Yorker one thing, I never wear is a baseball jersey. Thankfully this collection didn’t have a single jersey. I look forward to watching the progression of this brand as from what I can see now, Mowalola will be a big name very soon; if not already.
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