Italian photographer Oliviero Toscani, celebrated for his groundbreaking campaigns and social activism, passed away on January 8, 2025, at the age of 82. Known for pushing boundaries in advertising, Toscani’s work with United Colors of Benetton in the 1980s and 1990s redefined the industry, addressing societal issues like racism, AIDS, and the death penalty.
Toscani’s career spanned decades, working with prestigious brands like Missoni, Chanel, and Valentino, as well as renowned magazines such as Elle, Vogue, and Harper’s Bazaar. However, his most iconic contributions came through his partnership with Benetton. Campaigns like the 1989 priest and nun kiss, and imagery tackling anorexia and multiracial harmony.
His artistry extended beyond advertising. Toscani co-founded Colors magazine in 1991 and created Fabrica, a think tank for artistic innovation, in 1994. These platforms helped amplify voices and bring critical issues to light through art and media.
Oliviero Toscani was not afraid of controversy. Many of his campaigns, banned in various countries, challenged societal norms and sparked critical global conversations. His influence reached beyond fashion, inspiring creatives like David Bowie, whose song “Black Tie, White Noise” was inspired by Toscani’s iconic imagery of diversity.
Toscani challenged how advertising intersects with activism. His bold, unapologetic approach continues to inspire artists, brands, and activists to use visual storytelling as a force for change.
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