The rise of streaming platforms has revolutionized entertainment consumption, but with subscription-based services and regional restrictions, many viewers are forced back onto the high seas of digital piracy.

In the early 2000s, torrenting was a norm for music enthusiasts. However, as streaming services gained popularity, the need to pirate decreased. Now, with increasing fragmentation and rising subscription fees, consumers are turning to unofficial channels once again.

According to MUSO, unlicensed streaming accounted for 96% of TV and film piracy in 2023, highlighting the growing trend.

Many viewers are frustrated with the current state of streaming services, characterized by advertisements, regional restrictions, and multiple subscriptions required for full content access.

A recent survey found that 25% of Swedes reported pirating in 2024, driven by a desire for greater control over their viewing experience and more affordable options.

In the 16th century, the Medici family understood the value of access. Today, streaming services must rediscover this truth to survive the storm of piracy.

By providing users with greater control and more affordable options, studios can reduce the incentive for viewers to turn to unofficial channels, fostering interoperability between platforms.