As art and technology continue to collide, we’re beginning to experience art in brand-new ways. Immersive art is a trending phenomenon that redefines the viewer-art relationship. So, instead of merely visiting an exhibition to see works, viewers are becoming a part of the exhibition as an experiential occurrence. These unique exhibits have sparked the next-gen of art, attracting the likes of new tech collaboratives to seasoned artists re-imaging their signature styles. They’re designed to stimulate more than just your sense of sight—incorporating sounds, touch, smells, and even mind-bending tricks that play with your sense of perception.
Want a look at some of the best art immersive experiences? Here are our picks that will blow you away!
Yayoi Kusama Obliteration Room/Infinity Mirrors Room
We’ve all seen those epitomous dots popping up on everything from giant pumpkins to, most recently, covering the exterior of the entire Louis Vuitton Paris Flagship store. These polka dots are the signature stamp of Japanese artist Yayoi Kusama who has also transformed them into immersive art experiences for fans who want to become part of the polka dot magic.
She created interactive exhibitions like the Obliteration Room at the Tate Modern in the UK in 2022. It originated as an all-white room, and attendees received colorful dots to place anywhere—resulting in a polka dot-covered space reminiscent of her work. Also, her Infinite Mirrors Room series at The Broad in LA—a set of mirrors and hanging lights rendering a view of standing immersed in an infinite room of illuminated dots.
Omega Mart by Meow Wolf
What happens in Vegas stays in Vegas—but we can’t help but let you in on the secret known as Omega Mart. Designed by the art production company Meow Wolf for Area 15, it’s their most comprehensive art experience yet that took more than 300 artists to assemble.
Entering Omega Mart feels like an ordinary grocery store until taking a closer look at the items for sale, ranging from mammoth chunks and tattoo chickens to whiskey bottled like cleaning spray (and yes, you can actually purchase these items as souvenirs). But the most intriguing part of the exhibit is walking into a hidden door of the freeze to reveal a massive 52,000 square-foot space covering two levels. It’s filled with light projections, interactive games, hidden passageways, and experimental rooms that make you forget you were even inside a grocery store.
INTER_ NYC
SOHO NYC is your portal into an intergalactic art experience at INTER_. Its multi-sensory design is a journey through other galaxies while giving the viewer a chance to journey inside themselves for self-discovery.
The exhibit covers multiple floors with a walk-through setup that takes you deeper into the experience as you progress. A guiding voice asks existential questions while light projections and hands-on activities let you explore the universe in your own unique way. By the end, you’ll truly question who you are and reshape how you view the world around you.
Paradox Museum
Paradox Museum is a kid-friendly immersive art experience that will literally turn your world upside down. To truly absorb the artistic genius behind this interactive museum, you’ll need your phone to play the role of the viewer while immersing yourself in its quirky exhibitions.
Newly opened in 2023 in Miami, the museum features more than 70 exhibits that are visual contradictions. Defy gravity in a weight room where you work out upside down. Enter a hall filled with hypnotic wallpaper that instantly makes you dizzy. Stand in a room that makes you shrink or grow depending on which side you stand on. And walk into a mirrored room to snap selfies with an infinite amount of your clones.
Wisdome.LA Immersive Art Park
LA is the heartbeat of entertainment that now blends visual arts in a futuristic multi-sensory experience. The Wisdome is one of the newest additions to the LA Arts District—an unmissable venue comprised of five massive domes. These domes serve as event spaces for attendees to get 360-degree projections to enhance their other senses.
Events hosted at Wisdome range from live music concerts that create visuals transporting you into the mind of the artist and even yoga retreats projecting you into psychedelic trips. Each show lasts 90 minutes and features projection art from various artists to create the projected masterpieces.
Otherworld Columbus
Otherworld Columbus wakes up the sleepy Midwest with an immersive art experience that will stimulate you for over an hour. This 32,000-square-foot facility takes you into a surrealist world created by more than 40 local Columbus artists.
Follow along the exhibits storyline or set off on your own self-guided journey to create your own artistic narrative. Each room brings you to a new world filled with sculptures towering toward the ceiling, augmented reality, and animations that bring the fantasy world to life.
Immersive art experiences are just one of the many revolutionary ways to engage art lovers of all ages. As these experiences make art more interactive, it’s leading a new era of art and technology, which also includes virtual reality experiences and even NFT exhibitions in the Metaverse. Technology has re-imagined how we see and appreciate art, and it’s only the beginning of what’s to come.
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