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Instagram Is Testing A New Non-Skippable Ad Format

As I have previously mentioned Instagram is an advertisement hub that is slowly changing your feed and has become substantially fueled by businesses rather than authentic user content.

Now we have learned Instagram is testing a new ad format called ‘ad break,’ which is a non-skippable ad that appears in the feed. Instagram should make the ad break as long as reels —maybe users can then compare the similarities between the two.

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This is currently being tested by Meta, Instagram’s parent company.


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