As of January 1, Rolex has implemented price hikes for its watches in both the US and UK markets. Popular models like the GMT-Master II, Daytona, Submariner, and Explorer II are affected, with increases ranging from 0.9% to 3%.
Key Price Updates
1. GMT-Master II:
• Oyster Bracelet: $10,800 USD (up by $100, a 0.9% increase).
• Jubilee Bracelet: $11,000 USD (up by $100).
2. Daytona:
• US: $15,500 USD (up from $15,100, a 2.6% increase).
• UK: £13,600 GBP (up from £13,200, a 3% increase).
3. Oystersteel Submariner (no date):
• US: $9,200 USD (up 1%).
• UK: £8,100 GBP (up 0.62%).
4. Explorer II (42mm Oystersteel):
• US: $9,750 USD (up 1%).
• UK: £8,550 GBP (up 0.58%).
Rolex price adjustments reflect the luxury market’s response to demand and inflation pressures. While the increases are modest, they reinforce the brand’s positioning as an exclusive and aspirational product line.
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