Seoul-based gallery Jason Haam has launched Jason Haam Secondary, a pioneering program dedicated to secondary-market artworks, shaking up the art world and providing a game-changing approach to buying and selling art.
Jason Haam’s decision to create a secondary-market program is driven by evolving collector tastes and preferences. As collectors grow and mature, they often seek to part with certain works as part of their ongoing journey, rather than for quick profit.
Since its inception in January 2018, Jason Haam has established itself as a prominent gallery in the South Korean art scene. With a roster featuring international and local artists, it has become a go-to destination for art enthusiasts.
A New Era of Art Collecting
In July 2024, Jason Haam announced plans to expand into an adjacent building, tripling its space. This ambitious project will culminate in September, coinciding with the launch of Jason Haam Secondary. The exterior features a site-specific installation by Swiss artist Urs Fischer, adding excitement and anticipation.
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