New York, NY — August 24, 2025 — The East Village is alive today with the sights, sounds, and flavors of Japan as JAPAN Fes NYC, the world’s largest Japanese food festival, brings hundreds of vendors and thousands of visitors together. Running from 10 AM to 6 PM along 4th Avenue between 9th & 10th Street, this cultural street fair has become one of NYC’s most anticipated summer food events.
A Feast of Japanese Flavors
Festival-goers can indulge in everything from sizzling teriyaki skewers and crispy karaage bento to fluffy soufflé pancakes, savory okonomiyaki, and handmade onigiri. Drinks and sweets abound, with refreshing Yakult creations, creamy Hokkaido milk tea, and seasonal treats like ichigo daifuku.
Highlighted vendors this year include Musubin: Japanese Wagyu, Onigiri Town, Soofley NYC, J’s Kitchen, Catmint Wheel Cake, Mr.K Katsu Sando, and many more—each bringing a unique taste of Japanese street culture to New York City. Musubin: Japanese Wagyu
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